Chicago 2016 Names Ogilvy Chicago Digital Agency Of Record

 Beijing London Chicago Association  (Chicago, IL): On Monday, May 19, Chicago 2016, the non-profit spearheading efforts to win Chicago the privilege of hosting the 2016 Summer Olympic Games, named Ogilvy Chicago to its digital agency of record (AOR) position. Both Chicago 2016 and Ogilvy immediately issued statements regarding the appointment.

Patrick Ryan, Chairman and Chief Executive Officer (CEO) of Chicago 2016, said “Winning the privilege of hosting the 2016 Olympic & Paralympic Games requires the support and excitement of Chicagoans as well as people from all around the world...[Ogilvy's]...expertise and passion for this city are unquestionable. We look forward to working with them as we look to build our support locally, nationally and globally through our digital presence.”

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Jack Rooney, formerly of Campbell Mithun ad agency, "North American CEO/OgilvyAction, President, Ogilvy Chicago at Ogilvy & Mather", since 2007, according to his Linkedin.com profile said “It is every marketer’s dream to be part of such a big vision that has the opportunity to change a city’s landscape for generations to come. We are proud to partner with Chicago 2016 to further develop the bid’s digital presence."

Chicago 2016 spokesman Patrick Sandusky said Ogilvy's responsibility is to "build a more dynamic and interactive Web site that will better showcase our bid and our city to an international audience".

Ogilvy Chicago, a unit of The Ogilvy Group, is part of the vast WPP Group plc network and includes OgilvyOne and Ogilvy and Mather. WPP Group plc is NASDAQ listed as WPP Group plc (ADR). WPP's CEO is Sir Martin Sorrell, the pioneering 63 year old British businessman. Sir Martin has been quoted as saying “I think we’re spending about $850 million a year with Google. ...it might be 4 or 5% of Google’s revenues this year." See the glossary for information on the designations plc and ADR.

Ogilvy North America is a unit of The Ogilvy Group agency network, a subsidiary of WPP Group plc. Ogilvy North America includes Ogilvy & Mather Advertising, OgilvyOne, OgilvyInteractive, Neo@Ogilvy, Ogilvy Healthword, Ogilvy Public Relations (Ogilvy PR), and OgilvyAction.

Ogilvy PR

• in Chicago launched "Bring Your Parents To Work Day" on May 13

• has worked with the Federal Trade Commission (FTC) on the National Do Not Call Registry and other issues related to the telemarketing industry

Ogilvy & Mather

• New York is doing ad work for 60,000 employee, multinational corporation, Cisco Systems, Inc.'s Telepresence product.

• created the "Insects and Creatures" ad for a Toronto, Canada law firm. The ad, aimed at young lawyers, attracted some attention years ago.

WPP Group

• recently named Torrence Boone to the Chief Executive Officer (CEO) position for Project DaVinci. Project DaVinci is an exclusively Dell, 1,000 employee, advertising agency that combines work formerly carried out by well over 750 different firms.

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